Relentless change; stubborn continuity… The predictions on tech trends for the New Year 2018 seem to be more drastic than any of its previous editions. Deloitte has just launched its annual Deloitte TMT Predictions for 2018, and it has some serious thought-provoking recommendations for marketing and advertising agencies -- focus on machine learning deployments, augmented reality tools, and live-streaming content. Fascinating as always, Deloitte TMT Predictions 2018 emphasize that the technology, media and entertainment, and telecommunications ecosystem are the top enterprise adopters of cutting-edge artificial intelligence capabilities, powered by new chips and better software tools. What should CMOs be expecting in 2018? Well, according to Deloitte's predictions, augmented reality will become more mainstream even as machine learning deployments begin to make a marked impact on marketing budgets.

Among the findings pertaining to the enterprise, this year's report indicates that business organizations will likely double their use of machine learning technology by the end of 2018. TMT Predictions highlights five key areas that Deloitte believes will unlock more intensive use of machine learning in the enterprise by making it easier, cheaper and faster. The most important key area is the growth in new semiconductor chips that will increase the use of machine learning, enabling applications to use less power, and at the same time become more responsive, flexible and capable."